Wildflowers in Bloom

On-trend florals - it’s all about the natural look

Relaxed, undone, rustic…These days, we like our parties to have that “just thrown together” vibe (even if the reality is months of deliberation over which fruit to use for the homemade jam you intend to serve at your “casual” afternoon tea). This carefully cultivated laid-back approach extends to florals.

Gone are the traditional manicured bouquets, Wildflowers are the look of the moment, prettifying even the most nondescript of venues. But we’ve moved on from Gypsophila in jam jars for more simple, elegant, natural flowers. TOAST asked four top florists to predict the hottest wildflower looks creating a rustic vibe today…

Joanna O’Driscoll, Little Tin Shed, Brentwood, Essex

“For a long time, the trend was for all-white baby’s breath in vintage jars and bottles or basically anything that resembled a daisy. But this look is overdone. Flowers are so beautiful in their own right – why over-egg them with unnecessary accessories? Things are moving towards simple, elegant flowers, like mixed-colour hydrangeas and garden roses in striking colours.

“Repeating odd numbers is an effective look. On a long banquet table for a summer dinner, for example, try three, five or seven of the same variety. Garland runners also look great. Remove vases and go au naturel with flowers taken straight from the garden and a mix of foliage. I love scabiosa, nigella and lisianthus, and highly recommend using a mixture of garden roses. David Austin Roses, are all feathered and textured and look wonderful.”

Little Tin Shed

Little Tin Shed Frame

Little Tin Shed Table Setting

(Pictures Courtesy of Little Tin Shed)

Sara Gordon, Bloom & Wild, London

"Some of the most popular wildflowers are in season right now, but we're also seeing designers such as Emilia Wickstead, Alexander McQueen, Erdem and Jenny Packham using micro-florals, and these are trickling down to high-street fashion and interiors. Liberty's collaborations with Superga and Uniqlo have also been a massive hit, so we're looking at wildflower movements beyond the flower shop.

"From June to July, some of our favourite varieties are in bloom. We've been using lots of astrantia and antirrhinums, better known as snapdragons. They've got this lovely ombre effect with bright colours at the base working up to a creamy ivory tone at the tip. They last incredibly well and give bouquets a more informal look.

"At Bloom & Wild, we love delicate astrantia wildflowers. Resembling tiny little stars, they add amazing detail. It’s important to focus on the little things when considering arrangements and displays.”

Bloom And Wild (1)

Bloom And Wild

(Pictures Courtesy of Bloom and Wild)

Georgina Agutter, Rose & Wolf, London

“Our aesthetic has always been based on nature. We observe how flowers grow in the wild and this heavily influences our design and the types of flowers we use. Over the last few years, clients have started to demand a more informal look. They want an authenticity to their arrangements, a way of bringing nature indoors. Rigid, old-school designs are definitely becoming something of the past.

“The trend towards more locally sourced produce has also helped florists to understand that here in Britain we have an abundance (particularly in the summer months) of beautiful flowers, such as delphiniums and garden roses. The varieties grown in the UK hugely lend themselves to the wild flower aesthetic that is so popular at the moment.”

Rose And Wolf

(Wildflower Images courtesy of Rose and Wolf)

Nicola Roberton, Foxgloves & Roses

"Who doesn’t smile at a bunch of buttercups? Wildflowers are perfect for a relaxed party.  If you want to really wow your guests, make a hedgerow  runner for the centre of your dining table, using a series of plastic trays and florist foam bricks as the hidden base. Then cover with garden and hedgerow greenery, grasses and herbs. Don’t try to be neat – you want different heights and textures, so that it looks as natural as possible.  Finally, add flowers – roses from the garden, cosmos, clematis, astrantia and scabious look beautiful in this type of arrangement.  You can buy English grown blooms and foliage from Tregothnan. Place simple jars of mint or rosemary herbs on the other tables and perhaps lay sprigs of rosemary or lavender on the napkins. 

 Foxgloves And Roses

Rose And Wolf 2

(Images styled by Rose and Wolf)

For more ideas and advice on floral styling, and to find designers and suppliers across the UK, take a look at our Little Black Book of Florists that will create beautiful arrangements for any occasion.


Posted in Inspire Me

by Alix O'Neill
on on 20 July 2016


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